When it comes to copywriting, a phrase I often hear is: ‘We do that ourselves’.
This is fine if you have a professional in-house writer. Nine times out of ten however – if I prod a little deeper – I’ll find that it’s usually a member of the admin team who produces the written content for a company. Alternatively, it might be the boss themselves (which eats up their precious hours), or copywriting might just be worked into someone else’s job description as and when needed.
This is not fine. Well, not if you want to present your business in a professional manner and market it effectively. Without seeking to offend anyone, there’s a reason why copywriters exist, and that’s because good copywriting is a professionally acquired skill.
Of course, there are lots of copywriters out there who aren’t good at all. There are copywriters who have no professional training/experience and who offer their services for a ridiculously low rate and produce equally ridiculous content. With this in mind, it pays to do your homework when you hire someone.
So, why should you outsource copywriting for your business?
1. Ultimately, you’ll save money: Every business wants the best deal and no-one likes to pay for something they don’t need, but if you have good copywriting, then it continually sells your business and will more than pay for itself in the long run.
If you hire a copywriter, you won’t have the regular overheads associated with a permanent employee, such as National Insurance or a yearly salary, and you’ll have flexibility. Whenever you need a copywriter, just get in touch.
2. Outsourced copywriting gives you an edge: There’s no question that a professional copywriter will give your business a professional edge. A copywriter will look at your business from an outsider’s perspective and deliver well-written, punchy content that you probably wouldn’t consider because you’re too close to what you do.
You may know every inch of your business, but don’t assume your target audience does. An impartial copywriter will offer a fresh perspective on your business and create engaging content that will sell it in the most effective way. Ultimately, outsourcing copywriting for your promotional/marketing material will enhance your profile with customers, making you appear more credible, and increasing the likelihood that they’ll buy from you.
Fill your space wisely…
3. Your copywriting should match your glittering website/marketing design:
Most businesses have no qualms about forking out for a fancy new website, or for beautifully designed brochures or leaflets.
However – once people have been dazzled by the design, the content needs to live up to its surroundings – you need to keep people’s attention with well-written, compelling words. There’s nothing worse than a state-of-the-art website littered with typos, grammatical errors or flat, boring content.
A copywriter will ensure that your content matches the quality of design you have, or indeed, even outdo it. Failing to recognise the importance of written content is a risk you really don’t want to take.
4. A professional copywriter will transform your content in a way only they can: If you’ve ever tried writing your own web content, or material for your marketing campaign, then you’ll begin to appreciate the work that’s involved. Or, perhaps you just wrote what you thought would work and left it at that without a second thought and saw no real return on it.
Professional copywriters are experienced writers and editors who make every word count.
We create:
– Punchy, attractive headings
– Set the tone of the content
– Work efficiently to word counts – we can distil content down to its bare minimum, which is an art form in itself
– We write snappy sentences
– We write professional content/descriptive content/humourous content/serious content
– We write in Plain English and convert corporate-speak into easy-to-read content
– We analyse and compose and we edit like crazy to get the perfect words for you
– We use our imagination and we work with the information you give us to create something that will boost your business
*** Think of poetry; of music; of novels – everyone has the same notes and words to work from, but not everyone combines them in the same way. Some work, some don’t. A professional copywriter will make sure your words work effectively for you, in a way that someone else can’t. ***
5. Outsourcing copywriting will grow your business: In a nutshell, professionally written content will boost your business. Slick, well-composed content on brochures, blogs, leaflets, websites and articles will present your business in a professional light and grab people’s attention.
Outsourcing your content will also save you hours and hours of time, and you can relax knowing that everything’s being taken care of by a professional. Yes, you have to pay for it, but good copywriters charge fairly for the time, effort, skill and years – yes, years – of experience they have in creating effective content. Ultimately, you get what you pay for, so if you expect to ask someone to write professional sales content for you, then you should expect to pay a professional fee – just as you would to a designer. An investment in copywriting however, is one that will always pay off.
Good copywriting is one of the most effective tools you have to sell your business and get new customers. So – do you need a copywriter..?