If you find writing sales letters a chore and are worried about leaving your customers cold, then it’s important to put the work in from the start to create the perfect content. Writing a sales letter is a specialist skill and should be customer-focussed all the way.
How can you help your customers? What benefits will your business bring to them? What do you have to offer that will solve their problem?
So, how do you write a good letter?
Like all business copywriting, sales letters or emails should be free from jargon and be compelling enough to hook your readers’ attention. Choosing the right tone, topic and style of content is key, as well as proofreading and editing the letter before sending.
Here are some tips on crafting the perfect sales letter:
1. Think from your customer’s perspective – don’t ramble on about how great you are; instead, explain the benefits your business can bring to the reader.
2. Like all business writing, create clear, concise content that’s free from jargon. Keep sentences short and break up paragraphs for easy reading.
3. Edit, edit, edit!
4. Keep it structured and interesting – make your readers want to read to the end and when they do… have clear call to action.
Need help with writing or editing your sales letters or emails? Send me an email: claire@cseditorial.co.uk