If you live in Northern Ireland, then you just might have heard of Freckle magazine – a recently launched independent publication committed to practising ‘slow journalism that documents and delves into the spirit of our times.’ Visit bythesea-lifehomeart (bts) – a lifestyle store in Coleraine – and you can also choose from a range of international ‘slow journalism’ […]

I mainly use this blog to chat about copywriting tips and so on and so forth, but as a business myself, I also attend various events, so from time to time, I’ll share my experiences of these with you! It also demonstrates another way of blogging and as I’ve said before, it helps to keep […]

With the sun breaking through the clouds and the sky beautifully blue this bright June day, it’s easy to imagine, upon entering Belfast, that life’s pretty good. As I make my way to ‘the house on the hill’ (aka Stormont) however, I remember my reason for being here – child poverty. Yes, despite the obvious […]

If you find writing sales letters a chore and are worried about leaving your customers cold, then it’s important to put the work in from the start to create the perfect content. Writing a sales letter is a specialist skill and should be customer-focussed all the way. How can you help your customers? What benefits will […]

If you want to make your brand more accessible to customers, colleagues and investors, then it’s important to present your message clearly and concisely. I’ve talked a lot about online copywriting on this blog to date, but what about all that printed content that you distribute at meetings? Whether someone works alongside you every day, or […]

Since I’ve struck out on my own as a self-employed copywriter, I’ve had the chance to meet with and work with all sorts of clients, writing business blogs, web content, press releases and more. However, I’ve also come across a fair few misconceptions about what people think a copywriter does and how we work. This is […]

Publishing news about your business is a great way to expose your brand to a larger audience, as news stories are often shared on social media. They also provide fresh content to your website, if you have a dedicated news section or blog, and we all know that search engines love fresh content! This will subsequently […]

How do you break news about your business? When you achieve something in the business world, be it winning an award, taking part in a charity fundraiser, or anything else, how do you inform your customers about it? Traditional press releases for print media are, of course, a great way to announce important news, but let’s […]

When it comes to copywriting, a phrase I often hear is: ‘We do that ourselves’. This is fine if you have a professional in-house writer. Nine times out of ten however – if I prod a little deeper – I’ll find that it’s usually a member of the admin team who produces the written content for a company. Alternatively, it […]

Over the past few weeks, I’ve been talking about some key aspects of copywriting – why it’s important for your business, and how to do it more successfully. Hopefully these tips have helped. This week, however, I’ve decided to diverge from my usual topics of choice. As most of you will know, my copywriting business, Claire […]